Email marketing is still a popular marketing strategy. We analyze the key characteristics and keys that make a newsletter effective in achieving our marketing goals.
Email marketing continues to be an effective strategy due to its low cost, high reach, and effectiveness, as well as the ability to retain customers.
It is one of the pillars of marketing. Although it seems simple, newsletters can be difficult to create or not used to their full potential.
Segment the database
Reviewing your database is the first step in making a newsletter. This will help you get good results. A clean, current list will help us reach the right audience and get positive results with our email marketing campaigns.
It is vital to keep your database current. If we don’t, we could face many problems.
Our users might have changed their email addresses, and they may not receive our newsletters anymore. We may also have old emails that are not operational anymore, which can affect the campaign’s results.
Subject and sender
Once you have compiled and updated your database, it’s time to decide what subject to use in your newsletter and who to send it to.
These aspects are crucial as they directly impact the email opening rate. Unattractive subjects can make it difficult for users to open the email or send it directly to spam.
It takes creativity to create subject lines that catch the attention of users.
To achieve a satisfactory opening rate, we must test different subject lines and descriptions. One practical tip is to simply look at the subject of an email and make it clear what it is.
It is important to use newsletters to provide useful information to users. Let them know, for example, that you will be holding a webinar or that products have arrived for the new season. Good content is essential to ensure that users receive relevant emails.
Email design is an essential part of any content marketing strategy. It is also one of the key pillars of brand communication. The design refers to all visual content in an email, including images, fonts, and headers.
Use titles and subtitles to help organize the email. You can also combine images with shorter paragraphs of text.
You can also make the text more interesting by changing the color of words or using bold keywords.
Call-to-action must be included. These buttons allow the user to see at which points he can access more information, or the possibility to download a document.
We must pay attention to frequency. We must be accustomed to receiving a newsletter every other week or month. Routines are the best way to build relationships with your followers. A publication calendar can be a great way to keep your readers interested.
We have seen that the newsletter is still a very popular digital marketing technique, even though many believe it is obsolete.
These steps should help you create an effective newsletter and find a partner in your digital marketing strategy. It is important to test until you find the right formula.