In today’s fast-paced world, advertisement is key to achieve success in any business. Cab advertising is one of the most excellent ways to promote your product and service to the masses and expand your customer base by increasing brand awareness. Since the cab is a trendy mode of commute, several people use it for their travel from one place to another. It allows advertisers to promote their product and services to travelers, passer bys, and citizens.
Key Features of Cab Branding
Cost Effective Way- Cab branding is a cost-effective way for businesses to advertise their products and services. It allows advertisers to hire a fleet of cabs for business promotion to reach a large audience of potential customers in a variety of locations.
Broad Reach- Since, Cabs usually stay on the road all day and travel to different locations, it holds potential to reach a large number of people in different areas or locations, making cab branding more beneficial for businesses that want to expand their customer base.
Inexpensive Mode of Advertisement- Cab branding demands low investment as compared to other forms of advertising such as TV, radio, and print. In addition, for cab advertisement, a fleet of cabs gets used for many years, resulting in much lower cost per impression than other forms of advertising.
Demography Target- Cab advertising also allows to target specific demographics. For example, businesses can choose to promote their product/service through cabs that travel in areas where their target audience is most likely to be found. This way of advertisement can be beneficial for companies that target urban folk and tourists.
Innovative Advertisement- With the traditional cab branding, Digital cab branding is also becoming an exciting way to advertise products and services. In Digital advertising, cab with LED screens including GPS enabled system displays ads in a more dynamic and interactive way.
Eco-Friendly Advertising- Since, in Cab branding, You don’t need to use various printed paper, and other materials like traditional advertising methods. In it, you just need to use the existing mode of transportation.
Types of Cab Branding
Cab branding placements can be multiple types. It includes
- Digital Cab Advertising – It is a new and exciting way of advertisement with car, cab, or taxi which includes digital boards to advertise products and services.
- Complete Cab Wrap – Complete cab branding includes when you wrap advertising materials into the entire car length.
- In-Side Cab Branding – It can be done in multiple ways. The advertiser can use LED screens mounted on the back seats for travellers entertainment and paste posters or pamphlets on the back seat or panel.
Benefits of Cab Advertising
- People usually take a cab to travel. At the time their mind stays relaxed and calm. When they receive any message in their space it stays in their mind for long.
- Another benefit of cab branding is that it stops for some time at signal or traffic. During this moment, travellers and passers-by get plenty of time to interact with ads.
- There is a very high probability that commuters will interact with your ad in the cab as travelling inside cities takes time.
How to Advertise with Cab
Step 1 – Analyse your business needs and your advertisement goals such as branding, increasing sales volume, attracting customers etc.
Step 2 – Figure out a Cab Advertising Agency that can take care of your advertising needs.
Step 3 – Discuss your ideas and branding goals and plan your advertising campaign.
Step 4 – Always stick to your budget and Goal.
Yescom Media offers best cab advertising services all across India at reasonable prices along with other numerous Out of Home advertising services such as bus advertising, auto branding, LED van advertising, and more. You can visit the official website of Yescom Media to get your cab advertising done in an effective way.
Some Common Questions Related to Taxi Branding
Which Kind of Business is best Suited For Car Branding?
Any kind of business looking to increase brand awareness or increase sales volume by providing offers to the customers can opt for taxi branding.
What Should be the Duration of Cab Branding?
Businesses can use cab branding duration according to their business needs and budget. It can be from 1 month to 12 months.
Is Cab Branding Effective for New Business?
Yes! New start-ups must use this cost-effective medium to create brand awareness in the city.
How is Cab Advertising Different from Other forms of Advertisement?
People usually interact with other forms of advertising in a hurry. But since cab travelling gives them time to interact during traffic jams and signals. People receive messages with a very calm mind.
What are the Rates of Cab Advertising? Cab Branding cost depends on the number of cabs you want for your branding campaign, duration and type of your ad placement. Yescom Media offers cab branding at reasonable prices.
More information= YescomMedia